Description

For this project, I created a set of tea boxes based on a specific tea flavor with three different branding styles for each one. The three branding stories had to be health, fantasy, and lifestyle. I chose to base mine around chai tea, and I called the company, Spicetea, in reference to spicy since chai tea is flavored with warm spices. The goal was to sell Chai Tea in three different ways and have them be recognizable.

Challenge

Encourage people to purchase and drink my chai tea for those who may want to try something new or may need it for health reasons.

Solution

For all three boxes, I used a teacup with a tea bag sticking out as the main focus, but with different designs. For the lifestyle chai tea, I made the box a light brown to resemble chai tea and used the Chalkduster font to resemble powdered spices used in chai tea. As for the teacup, I made it brown and had steam coming out of it. For the fantasy chai tea, I made the box bright orange and used the Battery Pack font to look like it was burned onto the box. I chose to made the teacup orange while also on fire. For the health chai tea, I made the box bright pink and used the Bradley Hand font to feel very calming. I chose to make the teacup look like doctor and the tea bag look like a stethoscope.