Description‍ ‍

For this project, I created an created my own product line that specializes in dog food and treats. I called it Happy Tails, not only as a reference to the line, Happy Trails, but to also reference how food makes dogs feel happy. When dogs get happy with food, they often shake their tails quickly.

Challenge‍ ‍

Encourage new or current dog owners to want to buy my products for their dogs, as well as appealing to a dog’s food preferences.

Solution

To make the products stand out, I decided to have a different dog on each of the products on a red background. To create consistency with each package, I had all of the dogs sticking their tongue out on the front, as well as making the dog collars the same. To make dog owners feel good about the products, I made sure to include as the subheading, “100% Real ____,” since dog owners want to make sure the stuff they buy for their pets is natural and healthy. I also decided to add a yellow bone pattern to the bag to add depth and interest. As for the box, I shaped it to look like a dog house. As for the flavors, I used a meat, vegetables, or peanut butter since dogs tend to enjoy those flavors.