Description

For this project, I created an advertising campaign for clothing company, Hot Topic. Hot Topic is a clothing company that specializes in alternative, punk-inspired clothing. It is typically located in a lot of malls, which means the target demographic for this campaign is teenagers and young adults. Once I did the designs, I contextualized them onto various media channels.

Challenge

Encourage the intended target audience of Hot Topic to want to buy from the store when they see my designs.

Solution

To emphasize the punk nature of the brand, I used bold, texture heavy backgrounds. To appeal to the target audience, I incorporated singers and music groups who are featured on the company’s merchandise. I also included the celebrities name with the word “Unapologetic” in each design, which is a core message in punk culture and added relation to each other. The font choices also uses a grunge-like texture, which goes with the store’s vibe.